Let's get this show on the road.
Having taking a week longer to get back to writing my newsletter than I originally planned (because I needed a break to get over the festive break (?)) I'm only now feeling like I'm ready to start the year.
I don't know about you but I'm not usually one for making the same old new year resolutions but for some reason this time I feel like I want to set some goals. Maybe because I'm realising how easy it can be for time to slip away focussing on work, career and family, and doing the every day things to survive, which I discovered relates to a psychological tendency as you get older called "chunking" (who knew).
But it's one thing making resolutions. It's another thing actually keeping them with less than half of us sticking to them beyond 6 months. So I'm not looking to make any major daily habit changes - although I'm definitely going to re-start my japanese water therapy again because it's easy to do - but I'm thinking along the lines of travelling somewhere I've always wanted to andactually making the time to do the research, plan the time and book it.
For Shello this year it's all about building on what we achieved with limited funds last year by raising the investment we need to grow the brilliant community that has developed. Although I'm daunted by the fact that last year out of $85bn in funding, only 2.2% went to female founders, and less than 1% of it to women of colour, and thatwomen-focussed products are still infuriatingly considered "niche", I am still feeling optimistic about the road ahead and looking forward to sharing my journey with you.
In the meantime, we have had a whole bunch of new women join Shello over the last few weeks and they would love to hear from you and your wise words. Download Shello for free on iOS or Android.
Founder & CEO