A portmanteu of ‘black gravity’, Blavity was named after the pull Morgan DeBaun identified among black millennials when she was a student. As CEO of Blavity, a media and tech company for Black millennials, DeBaun created a platform for young black creators to express themselves in a way she felt was not previously available to them.
Starting from video newsletters, the brand grew to sharing written articles and news, discussing topics of race, society and identity, reaching one million monthly visitors. As an extension to its main website, Blavity now owns Afrotech, 21Ninety, Shadow and Act, and Travel Noire.
Blavity has not only become a major news source for young black people, but also a community for them, a place for black people by black people. DeBaun herself, has become an inspiration for black entrepreneurs and a role model for those wishing to enter the tech industry specifically.
At Shello, we find ourselves particularly inspired by the idea of giving a voice to groups of people who are not represented in mainstream media and understand the need for providing a platform that has the potential to foster communities.