Shello: An App Built By Women For Women

Shello is available to download on the   App Store   and   Google Play

Shello is available to download on the App Store and Google Play


In today’s male dominated world there have been increasing efforts to celebrate women in business and encourage more female entrepreneurs to take risks, work on their ideas and realise their ambitions. The startup community has been a fertile ground lately for more female-founded businesses and many initiatives and opportunities for women to network, collaborate and for female founders to connect and support each other have been started.

Enter Shello, a brand new product for women, led by an inspiring female leader, with a decade of experience in

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community building and connecting people. Sanchita Saha, founder of citysocializer, an online to offline friendship site and community to meet new people discovered there had been a growing demand amongst citysocializer’s female members to expand their female networks and connect with other women.

We spoke to these women to help develop Shello, finding out what was missing from their experience on citysocializer and the need they were looking to fill. Our research then expanded to women outside of citysocializer. We contacted groups of women working in startups through Facebook, spoke with other female leaders and businesswomen, talked with our peers, women who shared our passions on reddit and through other mixed gender chat services.

The answers that came from our research were quite clear. The women we spoke with were all already trying to connect with other women via the means available, but wanted and needed more. They wanted to find and connect with other women who shared common interests and experiences; to talk to, feel belonging and swap stories, but also a way to connect with women outside their network to learn from and receive impartial and independent advice on the things that mattered to them.

shello for women

So Shello was born. Under the guidance of our founder, we gathered all the feedback we had received, mapped out the needs of our target audience and created our basic roadmap. We considered a variety of ways to connect our users within the app; group chats, one to one chats and a selection of groups and interests to pick from.

Our initial groups came from a combination of market research, current trends as well as information from our own research. A larger number of tags for user profiles was also created, to provide guidelines for future groups according to their popularity with our members.

And this is only the beginning. As the community grows and more women use the app and feedback to us we’ll be able to fine tune the product and make sure it is giving as much value as we anticipate. We want Shello to be the first thought every woman has when she has a question for other women, wants to share her passion for her work or interests or just wants a chat with the girls. We want women to feel empowered to use their voices, ask for help without fear or embarrassment and share their experiences with pride.

We’re looking forward to this new journey ahead of us.