In today’s male dominated world there have been increasing efforts to celebrate women in business and encourage more female entrepreneurs to take risks, work on their ideas and realise their ambitions. The startup community has been a fertile ground lately for more female-founded businesses and many initiatives and opportunities for women to network, collaborate and for female founders to connect and support each other have been started.
Enter Shello, a brand new product for women, led by an inspiring female leader, with a decade of experience in
So Shello was born. Under the guidance of our founder, we gathered all the feedback we had received, mapped out the needs of our target audience and created our basic roadmap. We considered a variety of ways to connect our users within the app; group chats, one to one chats and a selection of groups and interests to pick from.
Our initial groups came from a combination of market research, current trends as well as information from our own research. A larger number of tags for user profiles was also created, to provide guidelines for future groups according to their popularity with our members.
And this is only the beginning. As the community grows and more women use the app and feedback to us we’ll be able to fine tune the product and make sure it is giving as much value as we anticipate. We want Shello to be the first thought every woman has when she has a question for other women, wants to share her passion for her work or interests or just wants a chat with the girls. We want women to feel empowered to use their voices, ask for help without fear or embarrassment and share their experiences with pride.
We’re looking forward to this new journey ahead of us.